In December 2017, a bilateral aviation safety agreement (BASA) was also signed, paving the way for enhanced eu-China cooperation in all areas of aviation safety, ensuring high standards and enabling the growth of the aviation industry in the EU and Indochina. Both agreements are an agreement on civil aviation safety between China and the European Union (EU) and an agreement between China and the EU on certain aspects of air services. Both agreements are expected to have a positive impact on EU-China air links, create jobs, boost economic growth and enable cultural exchanges between China and Europe, as stated by former European Commission President Jean-Claude Junker (source: Shine). The agreement will also promote eu-China cooperation in the area of safety and the environment in the field of civil aviation. While this agreement covers a wide range of aviation aspects, including licensing and staff training and air transport services, we focus on mutual acceptance of certificates and the “free movement of civil aviation products.” The agreement, which lasted several years, allows for the certification of civil aircraft, aircraft engines, propellers or assemblies, airworthiness aircraft and parts, as well as environmental standards in both regions, for “mutual acceptance”. The normalization of diplomatic relations between Bahrain and Israel has resulted in a new maintenance agreement under which Gulf Air aircraft are maintained by Israel Aerospace Industries. IAI states that its aviation group has a “comprehensive technical response” to all Gulf Air aircraft that … COMAC has attracted more than 700 orders for its C919, mainly from Chinese customers. Compliance with BASA is therefore of paramount importance to COMAC in order to increase its sales abroad and should help shorten the C919 verification procedure for obtaining airworthiness certificates. Already in 2017, the CAAC and the Federal Aviation Administration (FAA) have signed a BASA that recognizes each other`s airworthiness control systems for aeronautical products and products. COMAC then described the agreement as a major step forward (source: ECNS). With the signing of BASA between the EU and China, China`s aviation safety standards appear to be widely accepted in the global civil aviation landscape.

This allows COMAC to compete with Boeing and Airbus for a share of global jet sales, which are expected to reach $2 trillion over the next two decades (source: Reuters). There is no doubt that The Chinese aviation industry will experience strong growth in the coming years and will offer foreign companies the opportunity to participate. But upon entry into China, it is essential for each brand to understand that China is a single market that requires a carefully crafted approach. Market profiling, distribution, channels, access to decision makers, after-sales service and training, pricing, trademark protection and promotion are just some of the aspects to consider for a China strategy. It is precisely for small and medium-sized enterprises that the costs and challenges of doing business in China can be easily overwhelming.